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The Rise of Vacancy - Part VI The Region (by Jeffery Fraser and Matt Stroud)

  The television ad that launched the Levi’s jeans “Go forth” campaign starred Braddock as a bleak example of post-industrial decline. It opened with shots of an empty warehouse boarded with plywood and ghostly abandoned houses, windowless and strangled by brush, while a girl’s voice intoned: “A long time ago, things got broken here. People got sad and left.” The ad, which portrayed the economically distressed A ...

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